The enterprise tech buy cycle takes
11 Months
and 94% of B2B buyers have ranked their shortlist before they ever talk to you.
Source: 6sense, 2025 Buyer Experience Report (4,000+ B2B buyers) 01 / 21Imagine a way to get on the list while it’s still forming.
In front of enterprise AI buyers who’ve already said what they need, before they’ve decided who to call.
02 / 21Introducing
.smrtn
An always-on extension of your enterprise GTM.
Pronounced “smarten”
Created and run by AWSM LABS,
a business-focused applied AI lab.
Why the usual routes fail
The usual routes miss your target.
- Cold outreach gets screened out: enterprise buyers are buried in AI pitches.
- Paid ads on social and other sites rarely get even 1 in 100 people to click, let alone reply.
- Conferences put you in front of crowds, not decision-makers.
- Appointment setters are paid per meeting, not for whether the meeting was worth having.
How it works
SMRTN starts with the enterprise buyer.
- 01See the demand.What enterprise buyers want in your lane.
- 02Get in front of enterprise buyers.In the room, and in your CRM.
- 03Grow your go-to-market.Content, coaching, and help deploying.
- 04Know what’s working.Feedback from the room, and from customers.
Run with AI, reviewed by our team.
05 / 21Step 1 · See the demand
Know where demand is.
Telemetry for your lane: what enterprise buyers prioritize, keep, and pass on.
Updated every month.
06 / 21Step 1 · See the demand
See interest as it happens.
Anonymous weekly alerts when enterprise buyers show interest in you.
Free on every plan.
Also in this stepField Notes about youRead what buyers say, and respond
07 / 21Step 2 · Get in front of enterprise buyers
Get in the room.
Present at a quarterly evening dinner to 8–15 matched enterprise buyers.
First: December 10, Manhattan.
Also in this stepVirtual briefingsBuyers beyond our dinner cities
08 / 21Step 2 · Get in front of enterprise buyers
Enterprise buyer signals in your CRM.
Interest shows up in HubSpot or Salesforce.
Named only when they opt in.
Also in this stepProfile and ideal buyerFreeUpdates and introsTo buyers who follow you
09 / 21Step 3 · Grow your go-to-market
Content, coaching, and help deploying.
The go-to-market work you’d otherwise hire for, run with AI and our team.
Also in this stepTips and guidesHow enterprise buyers buy
10 / 21Step 3 · Go beyond just go-to-market
Deployed is not adopted.
SMRTN DPLY gets you live. Microlearning gets your customer’s team using it.
Bite-sized. Never a training day.
11 / 21Step 4 · Know what’s working
Get better every quarter.
Why buyers passed, after each GTHRNGS. Who’s adopting, after the sale.
Also in this stepCustomer PulseAdoption and feedback after the saleField Notes themesWhat buyers say over time
12 / 21Who you’ll meet
People who own AI budget.
VPs and heads of Sales, Marketing, CX, Product, Engineering and Operations, plus CTOs, CIOs, and AI, innovation and procurement leads. Each has an AI evaluation planned in the next 6–12 months.
Also in the room: consulting firms, agencies and PE operating partners who source AI for many clients at once.
13 / 21Plans.
Free
Profile
- Profile, ideal buyer, guides and invitations
- Weekly interest alerts
- Feedback and Field Notes counts
Demand + signals
Core
- Everything in Profile
- More detailed interest alerts
- Telemetry for 1 lane
- Read and respond to Field Notes
- Customer Pulse counts
- CRM signals
- 1 intro request you start, a month
- Dinners, briefings and Spotlight as add-ons
Most startups
Growth
- Everything in Core
- Telemetry for up to 3 lanes
- Field Notes themes and trends
- Customer Pulse quarterly themes
- 3 intro requests you start, a month
- 1 dinner and 1 briefing a quarter
- 1 Spotlight a year
- Pitch clinic and feedback
By application
Enterprise
- Everything in Growth
- Unlimited lanes and a quarterly brief
- A monthly Field Notes and Customer Pulse review, named where leaders opt in
- 6 intro requests you start, a month
- 2 dinners and 2 briefings a quarter
- 2 Spotlights a year
- Deal desk and a success lead
Priced per lane, billed quarterly. Pricing on request. A “lane” is one business function, such as Sales/RevOps. When a buyer asks for you, the intro is free on every plan.
14 / 21Founding beta
Growth, at a founding price.
The first 5–6 startups per GTHRNGS join Growth at a locked founding price for 12 months.
Pricing on request.
15 / 21Why it pays back.
- A single enterprise deal can cover a year of membership.
- It replaces work you’d otherwise hire for: research, event marketing, video, and finding enterprise buyers with a live need.
- Every meeting is with someone who owns or shapes AI budget.
- Feedback on why enterprise buyers passed is hard to get anywhere else.
The stack you’d otherwise build.
Growth costs about a third of one SDR, per lane, and covers all five.
What you’d build
Typical cost
With SMRTN
An SDR to find enterprise buyers
$110K–160K a yearfully loaded; ~3 months to ramp
Enterprise buyers come to you with a live need
An intent-data platform
~$60K a yearmedian 6sense contract
Demand telemetry and signals in your CRM, plus the intro
Your own executive dinner
$15K–30K eachvenue, food, filling the room
A seat in front of 8–15 matched buyers, each quarter
Product and demo video
$7K–12K eachagency production
Spotlight videos, amplified to buyers
Win/loss research
~$45K a yearmedian Clozd contract
Feedback reports on why buyers passed, and Customer Pulse
Typical U.S. costs from public benchmarks: The Bridge Group, Vendr purchase data, published event and video pricing. SMRTN covers the enterprise-buyer part of each; it isn’t an outbound team or a full ABM platform.
17 / 21No plan buys a match.
- Your plan adds depth and follow-through, never better placement.
- We recommend the best fit for each enterprise buyer, member or not, which is why they take our meetings seriously. When a buyer asks for you, the intro is free on every plan.
- You see an enterprise buyer’s name only when they opt in.
- After events we feature startups that presented, with consent, and never name the enterprise buyers in the room.
Who it’s for.
- AI startups and growth-stage AI companies, venture-backed and post-revenue.
- Selling AI into Sales/RevOps, Marketing, CX, or Product & Engineering.
- Able to start a pilot within 30 days.
- An average contract value of $30K or more.
Where enterprise AI gets
found and linked.
smrtn.ai · an AWSM LABS solution
20 / 21Step 1 of 2
Apply to
join.
Tell us who you are.
We review every application against what enterprise buyers are asking for. If there’s a fit, we’ll reach out with next steps and founding pricing.
SMRTN works with post-revenue companies today. We’ve kept your details and will reach out when that changes.
Also buying AI for your own team? Join free as a leader too. Nothing more to fill in.
Done. You’re on the leader side too; check your inbox.
Know another AI startup that should see this?
SMRTN is created and run by AWSM LABS, a business-focused applied AI lab. We build practical AI for companies, and SMRTN puts what we learn to work for the startups that serve them.
Apply to join smrtn.ai/start