Buyers are buried
in AI pitches.
Every vendor says AI, and a wrong pick is expensive. Many teams already regret at least one AI vendor decision, and are consolidating tools rather than adding them.
Fewer, better AI bets.
SMRTN is an AI sourcing and enablement solution that helps teams find, evaluate, and adopt the right AI in less time.
.smrtn_/Your prioritiesMemberYou
Priorities3ranked by you
Tools in your stack6matches must fit them
Visible to startups0until you share
PriorityWeightFunctionBy
Forecast pipelineFrom CRM dataSalesQ1
Faster inbound repliesSupportOpsQ2
Campaign briefsFrom researchMktgQ3
What a vendor must clear
SOC 2 Type II. Native CRM integration. Pricing you can see before a demo.
Private · only you see thisLatelyTodayIntake saved: 3 priorities, 6 tools in your stackTodayVendor bar set: SOC 2, CRM integration, clear pricingTodayMatching started against your priorities
One member workspace, free for buyers. What members get Illustrative product view · startups shown by category, not real companies or members.
SMRTN tracks the AI each team cares about, matches it with pre‑vetted startups, brings the best fits into small, matched breakfasts, and helps put the choice to work.
SMRTN (“smarten”) is free for buyer members. Supplier members (startups) are invited and need to apply to join.
Too many pitches. Not enough proof.
The AI market moves faster than any team can vet it. The cost lands on buyers, on the startups worth buying, and on the firms in between.
Buyers are buried
Good startups
can’t get in the room.
Strong, post-revenue AI startups can't get in front of qualified enterprise buyers. When they do, deals stall between interest and integration.
Firms can’t vet
as fast as clients ask.
Clients ask professional services firms about AI tools faster than they can vet them, and implementation benches are stretched thin.
How firms use SMRTNFewer, better AI bets.
SMRTN screens the AI market against your stack and priorities, so you only meet what fits.
- Pre-vetted matchesStartups screened against your stack and priorities, not a vendor list.
- Your AI watchlistTrack every company you've seen and rate them privately.
- Updates, not pitchesCompanies you track send short progress updates. Mute anyone, anytime.
- Post your prioritiesTell the market what you need, and matches come to you.
- SMRTN MRNGSBreakfast with 3–4 startups you chose and peers in your function.
- Help putting it to workImplementation support with ROI defined up front.
How it works
- 1Join free
- 2Share your stack and priorities
- 3Track and rate matches
- 4Meet the best fits at SMRTN MRNGS
- 5Get help implementing
Free. Always. Nothing identifies you to a startup unless you choose to share.
Join free as a founding memberMeet buyers who already need what you sell.
SMRTN matches you to leaders whose stated priorities fit your product, then keeps you in front of them.
- Matched buyersGet in front of leaders whose priorities match what you sell.
- Buyer signals in your CRMWatchlist adds, engagement, and meeting requests flow into HubSpot or Salesforce.
- Stay in front of interestSend structured updates to every buyer tracking you.
- Priority-match alertsKnow the moment a member posts a need you solve.
- SMRTN MRNGS and NGHTSPitch in small, matched breakfasts and quarterly showcases.
- From yes to productionImplementation support to turn interest into live deployments.
How it works
- 1Apply
- 2Get matched to relevant members
- 3Keep interested buyers updated
- 4Meet them at SMRTN MRNGS
- 5Track signals in your CRM and close with implementation support
For venture-backed, post-revenue AI companies. Placement is based only on member priorities.
Apply for founding accessBuyer signals, delivered to your CRM.
Member watchlistAdded you to their watchlistVP of Sales · 500-person agency
Your CRM · account activitySMRTN buyer signal · anonymous interestSales · agency · 500 peopleName shared only if they tap “Share my interest”
Interest you can see,
in your own pipeline.
Watchlist adds, engagement and meeting requests become buyer-intent signals, delivered to your CRM as activity on an account or contact.
Coming soonWeekly buyer signal reports now; HubSpot and Salesforce sync coming soon.
For members: nothing identifies you unless you choose to share. Sharing is one tap, and reversible.
SignalWhat the startup seesMember consent
1Anonymous interestCompany type, function, and size (e.g., “a VP of Sales at a 500-person agency added you to their watchlist”)Default; no identity shared
2EngagementOpened updates, rated you, or matched a priority you fit (anonymous unless shared)Default; no identity shared
3Identified interestMember name, title, and companyMember taps “Share my interest with this company”
4Meeting requestedMember wants to meet, at SMRTN MRNGS or directlyMember requests it
5Buy signalMember is moving to evaluation; implementation support offeredMember confirms it
SMRTN MRNGS and NGHTS.
Startups you picked Matched members
SMRTN MRNGSOne table.
One table.
Only the startups you picked.
Private 90-minute breakfasts for members matched on priorities. You see the shortlist first and choose who you meet. Peers in your function sit at the same table.
- 3–4
- startups per breakfast, never more
- 8–12
- members, matched on priorities
- 90
- minutes at one table, no stage
New York City · Silicon Valley
Startups pitching Members
SMRTN NGHTSA quarterly evening showcase.
A quarterly evening showcase.
Startups pitch, members listen.
Four times a year, a larger evening where startups that fit member priorities pitch to members. Track the ones worth following, and meet them at SMRTN MRNGS.
See SMRTN eventsTrust principles
Built so the buyer stays in charge.
Startups fund SMRTN. That only works if members can trust what they see, so these rules don't bend.
01
You choose who you meet.
No startup gets a meeting with a member who didn't pick it.
02
Four startups per SMRTN MRNGS, at most.
Startups that don't fit are turned away, whatever they'd pay. Placement depends only on member priorities, never on buying anything else from AWSM LABS.
03
The model is disclosed.
Startups pay for access. Every member is told that, up front.
04
Private by default.
Your data and ratings are yours. Startups see only what you choose to share.
05
Updates you can mute.
Startup updates follow a set format and cadence. Mute any company, any time.
06
Anonymous signals by default.
Startups receive anonymous interest signals by default. A member's name reaches a startup's CRM only if the member taps “Share my interest,” and they can undo it anytime.
Why SMRTN.
A shortlist made by people who design, build and measure AI for a living, connected to the help to deploy it.
Built by an
applied AI lab.
SMRTN is built by AWSM LABS, an applied AI lab that designs, builds and measures AI for companies.
A founder who’s sat
on both sides.
Fritz Desir led McKinsey's global startup program across 44 cities, was North America Head of Strategic Design at BCG, and has worked inside Omnicom and Publicis agencies.
Find it, deploy it,
keep it paying off.
SMRTN finds the right AI. AWSM LABS implementation deploys it against defined ROI. KNTRL monitors adoption and optimizes it in your context.
Join free as a founding member
Free for members. Always.
FAQ
Straight answers.
Is it really free for members?
Yes. Startups fund the platform by paying for access, and that model is disclosed to every member. An optional VIP tier is coming for teams that want analyst diligence and concierge sourcing.
How do you choose startups?
SMRTN only accepts venture-backed AI companies with paying customers, a product for a function our members lead, and the capacity to start a pilot within 30 days. Even then, only when they fit what members are asking for. Startups that don't fit are turned away.
Who sees my data?
Only you, unless you choose to share. Your intake, watchlist and ratings are private by default. Startups see only what you decide to show them.
What happens at SMRTN MRNGS?
A private 90-minute breakfast with three to four startups you chose and peers in your function. Eight to twelve members, no stage, no booths. We start in NYC, then Silicon Valley.
What is SMRTN NGHTS?
SMRTN's larger quarterly evening showcase, where startups pitch to members. Dates are announced to members.
Founding members
Fewer, better AI bets.
Free for members. Always. A person follows up to set up your intake.