Join free.
One short conversation.
Tell us your stack, your AI priorities and what you need from a vendor. That intake is what every match is measured against.
Free for members. Always.
What you get
A shortlist, not a list.
01
Pre-vetted matches
Venture-backed, post-revenue startups matched to your stack and priorities. The rest are turned away.
02
A private watchlist
Track the companies you've seen and rate them privately. Your ratings never leave your account.
03
Startup updates
Companies on your watchlist post short updates on a set format and cadence. Mute any of them.
04
A curated digest
One personal email with new matches and the changes that matter in the solutions you track.
05
SMRTN MRNGS invitations
Private 90-minute breakfasts, starting in NYC, with the three or four startups you chose.
06
Implementation, when you're ready
AWSM LABS deploys the solution with your team, with ROI defined before work starts.
How SMRTN works.
Join free.
Matched,
not marketed to.
See pre-vetted startups that fit what you said you need. Build a watchlist of the companies you've seen and rate them privately.
Updates,
not pitches.
Startups on your watchlist post short, structured progress updates. Your digest brings new matches and the changes that matter, in one email.
You choose
who you meet.
Get invited to SMRTN MRNGS, private 90-minute breakfasts matched to your priorities, starting in NYC. See the shortlist first, then pick who's at your table.
3–4 startups · 8–12 members · 90 minutes
Ready to buy?
Put it to work.
When you signal intent, AWSM LABS deploys the chosen solution with your team, with ROI defined up front.
Join free as a founding member
Free for members. Always.
Inside SMRTN
Seven parts. One system.
Everything SMRTN runs on. The parts marked for you are the ones you'll use most.
01For you
Member platform
Intake captures your stack, your AI priorities and what you care about in a vendor. Keep a watchlist, rate companies privately, and post priorities for startups to match against.
02
Startup channel
Startups on your watchlist post short, structured progress updates. Watch a solution evolve without sitting through another pitch.
03For you
Curated digest
A personal email of new matches and the changes that matter in the solutions you track.
04For you
SMRTN MRNGS and NGHTS
SMRTN MRNGS are private 90-minute breakfasts, starting in NYC and then Silicon Valley: three to four startups, eight to twelve matched members, and you choose who you meet. SMRTN NGHTS are larger quarterly evening showcases.
05For you
VIP
Analyst diligence briefs on your shortlist, concierge sourcing for a specific need, a private SMRTN MRNGS for your team, and quarterly peer benchmarks.
06For you
Implementation
When you're ready to buy, AWSM LABS deploys the solution with you, with ROI defined up front.
07
Buyer signals (CRM sync)
Member interest becomes buyer-intent data that flows into the startup's CRM (HubSpot, Salesforce). Anonymous by default; identified only when a member opts in.
Free for members. Always.
Join freeProfessional services firms
Your clients ask about AI tools. Have an answer.
Consulting firms, digital agencies and marketing services firms join as members, free. Bring vetted startups to your clients, and add AWSM LABS talent when your implementation bench runs thin.
- Everything members get
- Vetted startups to bring to your clients
- AWSM LABS implementation talent to extend your own teams
Pricing
Free. Always.
Startups pay for access to members. Every member is told that up front, and the trust rules hold no matter who pays.
Free
Members · always
Intake, matches, your watchlist, startup updates, your digest and SMRTN MRNGS invitations.
Join freeVIP · coming soon
- Analyst diligence briefs on shortlisted startups: security, integration fit, references, pricing benchmarks
- Concierge sourcing on a specific need
- A private SMRTN MRNGS for your team
- Quarterly peer benchmarks
Your data, your call
Built so the buyer stays in charge.
Startups fund SMRTN. That only works if members can trust what they see, so these rules don't bend.
01
You choose who you meet.
No startup gets a meeting with a member who didn't pick it.
02
Four startups per SMRTN MRNGS, at most.
Startups that don't fit are turned away, whatever they'd pay. Placement depends only on member priorities, never on buying anything else from AWSM LABS.
03
The model is disclosed.
Startups pay for access. Every member is told that, up front.
04
Private by default.
Your data and ratings are yours. Startups see only what you choose to share.
05
Updates you can mute.
Startup updates follow a set format and cadence. Mute any company, any time.
06
Anonymous signals by default.
Startups receive anonymous interest signals by default. A member's name reaches a startup's CRM only if the member taps “Share my interest,” and they can undo it anytime.
Founding members
Fewer, better AI bets.
Free for members. Always. A person follows up to set up your intake.